Where they started
Dr. Joshua Melamed was only posting surgery clips now and then, with no consistent plan behind them.
What we did
- 1
Launched 8 short-form videos a month.
- 2
Mixed personal-branding videos with trends, so patients got to know the surgeon behind the procedures.
The results
Within 3 months, his content brought in tens of thousands of views, inbound messages and booked appointments, plus more recognition and more surgeries booked.