Where they started
A seasonal product with a 3-week window to sell, so every day of the campaign had to count.
What we did
- 1
Produced 8 short-form videos built around the product.
- 2
Posted them organically and ran the strongest as Meta ads.
The results
A 15.17x return on ad spend (ROAS) with cost per lead under $40, in 3 weeks.